GoodExtension
A Chrome extension that promotes sustainable shopping choices.
the why
Online shopping has grown rapidly, yet the environmental impact of products remains largely invisible to consumers. A 2022 IBM study found that over 50% of consumers are willing to pay more for sustainable products, but lack the tools to identify them at the point of purchase.
Most e-commerce platforms do not surface carbon impact data or suggest eco-friendly alternatives in real time, forcing users to research manually across multiple tabs. This breaks the shopping flow and often leads to inconsistent, convenience-driven decisions — even for eco-conscious users.
Your Cart, Your Power.
Sustainable shopping is often interrupted by poor visibility and fragmented research. Users want real-time, trustworthy eco-friendly alternatives directly within their shopping flow - without extra effort or context switching.
the Solution
GoodExtension is designed for Gen Z and Millennial shoppers (18–35) who want to make eco-conscious purchasing decisions without disrupting their online shopping experience.
Target age
GoodExtension is designed to be clear, trustworthy, and unobtrusive. As a Chrome extension, it surfaces real-time sustainable alternatives directly within the shopping flow—helping users make eco-conscious choices without changing how they shop.
Design
