Fleuréa
Light as a Petal. Deep As Desire
Project Overview
Fleuréa is a self-initiated branding project for a luxury floral perfume, inspired by elegance and quiet strength. I created the logo, typography, color palette, social media posts, and a 10-second brand trailer with voice-over. This project reflects my skills in graphic design and video editing, showcasing my ability to build a cohesive and visually compelling brand from scratch.
Brand Essence
Fleuréa is a luxury floral perfume brand that embodies the perfect balance between softness and strength. Inspired by timeless florals and reimagined through a modern lens, Fleuréa celebrates quiet confidence and graceful presence. It’s not just a scent — it’s an experience that lingers gently, leaving behind a trail of elegance, emotion, and identity. With every drop, Fleuréa invites you to bloom boldly and wear your essence with pride.
Fleuréa means “a graceful bloom inspired by the French word for flower.”
Inspiration
Fleuréa draws inspiration from BellaVita, known for its minimalist elegance and empowering identity. Like BellaVita, Fleuréa embraces clean design, poetic storytelling, and an aesthetic that speaks to the modern individual who desires both beauty and boldness in their daily rituals.
Target Audience
Fleuréa is for confident, style-conscious individuals aged 20 –40 who appreciate modern floral scents and seek luxury that feels personal and empowering.
Brand Logo
The Fleuréa logo beautifully blends elegance and emotion. The delicate flower illustration symbolizes natural beauty and grace, while the refined name, inspired by the French word fleur, adds a luxurious touch. The tagline, “Light as a petal. Deep as desire,” captures the brand’s essence -gentle yet profound. With its minimalist circular design and soft tones, the logo reflects a modern, nature-inspired brand that is both subtle and powerful.
Brand Colors
#Fleuréa #Fleuréa #Fleuréa #Fleuréa #Fleuréa #Fleuréa #Fleuréa #Fleuréa
Fleuréa’s palette pairs Soft Pearl (#EFEBE7) — a gentle, elegant off-white — with Deep Charcoal (#333333), a strong and modern shade for text. This combination balances softness with sophistication, reflecting the brand’s timeless and confident essence.
Brand Fonts
Glacial Indifference
For taglines, Glacial Indifference offers a clean, modern sans-serif contrast that adds freshness and readability.
Le Jour Serif
Fleuréa uses Le Jour Serif for headings, bringing a classic, elegant touch with its refined serif style.
Together, they create a balanced and sophisticated typographic identity that complements the brand’s luxurious and contemporary feel.
Social Media Posts
This post introduces Fleuréa with a bold and poetic tone, using the tagline “Softer. Stronger. Unforgettable.” to reflect the brand’s balance of elegance and strength. The caption invites users to experience a floral luxury fragrance that lingers like a memory, establishing Fleuréa as a refined, empowering scent for modern individuals.
This post uses a bold, confident tone to emphasize the power of first impressions. The sharp, minimalist caption — “You have 7 seconds to leave an impression. Make them count.” — positions Fleuréa as more than a perfume: it’s a personal signature. The messaging reinforces the idea that scent is identity, and Fleuréa empowers you to make it unforgettable.
Video Trailer
The Fleuréa brand trailer is a 10-second visual and emotional introduction to the fragrance, designed to capture attention through elegance, simplicity, and sensory appeal. The voice-over adds a warm, graceful tone that enhances the brand’s identity—confident, poetic, and refined.
