Fleuréa
Light as a Petal. Deep As Desire
Project Overview
Fleuréa is a self-initiated luxury floral perfume brand where I crafted the complete visual identity—logo, typography, color palette, social media creatives, and a cinematic brand trailer.
Brand Essence
Fleuréa is a luxury floral perfume brand balancing softness and strength. Rooted in timeless florals and shaped by a modern aesthetic, it represents quiet confidence and graceful presence. More than a scent, Fleuréa is an experience-subtle, emotional, and enduring-inviting you to bloom boldly and wear your essence with pride.
Fleuréa means “a graceful bloom inspired by the French word for flower.”
Inspiration
Fleuréa is inspired by BellaVita’s minimalist elegance and empowering identity, blending clean design and poetic storytelling for modern individuals who value both beauty and boldness.
Target Audience
Fleuréa is for confident, style-conscious individuals aged 20 – 40 who appreciate modern floral scents and seek luxury that feels personal and empowering.
Brand Logo
The Fleuréa logo reflects elegance and emotion through a delicate floral mark and a refined, French-inspired name. Its minimalist form and soft tones convey a modern, nature-led identity—subtle, graceful, and quietly powerful.
Brand Colors
#Fleuréa #Fleuréa #Fleuréa #Fleuréa #Fleuréa #Fleuréa #Fleuréa #Fleuréa
Fleuréa’s palette combines Soft Pearl (#EFEBE7) with Deep Charcoal (#333333), balancing gentle elegance with modern strength to express a timeless, confident brand identity.
Brand Fonts
Glacial Indifference
For taglines, Glacial Indifference offers a clean, modern sans-serif contrast that adds freshness and readability.
Le Jour Serif
Fleuréa uses Le Jour Serif for headings, bringing a classic, elegant touch with its refined serif style.
Together, they create a balanced and sophisticated typographic identity that complements the brand’s luxurious and contemporary feel.
Social Media Posts
This post introduces Fleuréa with a bold, poetic tone, using the tagline “Softer. Stronger. Unforgettable.” to express the brand’s blend of elegance and strength, positioning it as a refined, lasting fragrance for modern individuals.
This post highlights the power of first impressions through a bold, minimalist message, positioning Fleuréa as more than a fragrance - it’s a personal signature that makes every moment unforgettable.
